Really appreciate your time and concern on this project of mine. As i was saying, Brother & Co aims to get every children creativity and drawing talents printed out on our clothing product. Basically they would be our designer and artist for our brand.

Having to introduce myself, my name is Jonathan Yap and im 20 years old, started social entrepreneurship since i was 15 where i develop websites services to serve the community. Lets begin on how i had this social entrepreneurship in me. As many creative children out there which is lurking in the dark, which unable them to unleash full potential of theyre creativity.  Brother & Co clothing, serve a purpose to the children and society to meet the demanding fashion market out there.


Basically,  inspired by the raw confidence in a kid’s drawing, we design every silhouette detail, handpick the world’s most freakishly soft fabrics—down to the yarn—and screen print the brand’s signature Kartwork (kid's + Artwork) by hand to create our elevated fashion basics of our clothing line.

 

Every piece of T-shirt being sold certain percentage will be donated back to the children ( designer). This boosts the confidence in the children (designer) itself and create a healthy set of skills being produce by the children.

The social impact that Brother & Co has for the society is that we will revolutionise the fashion T-shirt industry by turning simple children artwork into fashionable commercial style that will influence the market mindset, in other words we will commercialise they're artwork. 

By developing Brother & Co, we will be providing the artist (children) with reputable and monetary give back. These enhances the creativity and potential in children's  and most importantly Brother & Co creates Job opportunity for the needy child.

Those are the social impact that Brother & Co is looking forward to archive. 

The biggest challenge is that i buy having to raise more funds, there is an advantage of lowering the cost. Having that being concern, Brother & Co would enjoy the economy of scales.

Besides, getting along with the trend of online E-commerce of showcasing Brother & Co T-shirts product might be a challenge for us. We seek to raise fund and create an online shop to market our product out as planned.